Can we now call the new method of website promotion advertising activities, so much so that about your advertisements were of the view everything and everywhere? How to increase sales to 400% for more than a wise investment? On this this article. What You need to understand for the promotion of business Nearly all entrepreneurs, whether beginners or already large sharks in the ocean of business, are concerned one of his most important tasks: a rapid and stable development of its business, achieving great results – winning new market segments, new groups of consumers and more efficient ways of doing business than their competitors. How to choose the best for the costs and effectiveness of the type of advertising? As determine the right kind of advertising? So, what kinds of advertising is ready to use medium or small organization, as well as a private entrepreneur. Briefly go through the most popular with their advantages and disadvantages. – Mass, but not significantly cheaper method of advertising on television. Its budget reaches 10000 dollars per month and above.
– Advertising on radio – as an expensive, fairly narrow category of directional radio. – Advertisement in the metro – not cheap, and angrily: Not all types of businesses. – External billboard advertisements – a package of 10 sheets – the budget of 10,000 dollars a month, mass is low. – Advertise on paper – in magazines and periodicals. But there is a little less : Millions of copies and Glamor magazines and other printed materials are expensive, but anything smaller and not so authoritatively – the effect of advertising is practically zero. Moreover, each year the effectiveness of print media in generally becomes lower and lower due to the increasing incidence worldwide network. Hence, we come to important conclusions – today the leading place was an Internet, as evidenced by multiple annual growth of advertising budgets.
– Advertising in the worldwide global network can be divided into contextual advertising in the media and search engine optimization sites. Now a few more details about each of its species: – Media advertising – ideal primarily for big business, the budget – very expensive. – Contextual advertising – is justified only in versions subjects. – Website promotion in search engines, for most small organizations – the most reasonable form of advertising. With the price of progress from 9800 rub. a month can get about 50-100 of potential customers a day on the site. From 3 to 12 rubles, will cost you a single possible user per day. It should be noted that the promotion of web sites – is one of the few targeted advertising methods, because issued directly to potential customers the information they are looking for in search engines. 3. for search requests, and promoting the site on the internet who does it and how the three priority groups: – Students – little experience: the loss of time and money. – Large companies that are interested in a big budget (often by 100,000 rubles. Per month) and cost services are often overstated. – Medium-sized firms – conventionally divided into two groups – white and gray. Grey firms achieve the effect is mainly due to purchase links. White firms are less common because range of activities conducted they are much larger and includes a succinct point optimization and site promotion and site optimization – how to attract buyers.