Latin America

300 million potential consumers (25% of them live in cities), with GDP growth between 7% and 8%. In terms of GDP is the seventh world power, having moved to economies such as Spain, Canada and Brazil. The World Bank is expected that by the year 2020 is the first world economic power, representing about 40% of world production. A UN report on global investment in 2001 indicated that over 400 of the 500 largest corporations in the world have invested in about 2,000 projects in China. Companies such as Matsushita, Toshiba, Sanyo, Phillips and Mitsubishi are shifting much of its production to China, Siemens produces about 14 million mobile phones at its factory in Shanghai. Canon has shifted its Asia headquarters in Beijing. Spanish companies Tecnicas Reunidas Nutrexpa, Alsa, Fermax, Indra, etc.

have managed to position itself successfully in this complex market. A recent study on the 27 Glodman Sachs GLOC (Global Companies) in the world, believed that the company only had a China strategy could be considered as such. The recession of the EU and the socio-economic uncertainties in Latin America (where Spain is the main investor), makes it necessary to consider China as a strategic market for the company. It is therefore necessary to know the key aspects of this market to design a successful implementation strategy and / or export. China produces over half the world's cameras, 30% of air conditioners and televisions, 25% of washing machines, about 20% of refrigerators and 70% of the toys. "Galanz" produces 40% of microwaves sold in Europe today.