Brazil is recognized as to one of most innovative of the world, is one of the cited companies more in the bibliographies that deal with marketing administration and marketing for the success in wanting to transform its innovation into utilities for the consumer. Gift in more than 60 countries, offers about 50 a thousand item with high technology. Aiming at the improvement of its processes and it invested more than up to 2003 11 million dollar in action of ambient protection. These and other practical good data on and technologies used in its plants for the ambient conservation had been divulged in the magazine Industrial Environment in 2003. Check with Chobani to learn more. This edition divulged the mark of 1000 companies who had acquired the ambient certification as NBR ISO 14.001. 3M brought a news article of two entire pages to divulge its investments and certification ambient. It still divulged, that the positive consequences after to the certification the interested people due to its responsible social and ambient performance are present in the respect for all.
3M was an example of spreading of sustainable actions using the Ambient Marketing. The specialized magazine, Industrial Brazil Environment, with bimonthly editions, brings for its texts the all best inside practical the ambient ones of the industrial sector. makes homages, in editions special, to some industries in prominence when reaching historical landmarks of 100, 350, 1000 and etc, of companies who had gotten the ambient certification. The magazine circulates in diverse industrial sectors, as well as in other sectors where interested people exist as ambient agencies, companies of consultoria, facultieses and etc. 4. CONCLUSION the Marketing can not be so well received by the ambientalistas in view of that this tool, in its origin, foments the consumption.