University center of Belo Horizonte? UNIBH Pr-reitoria of After-graduation, Research and Extension Course of Specialization ‘ ‘ Broad Sensu’ ‘ in Marketing and Communication the ATTITUDE OF the CONSUMERS IN RELATION TO the USE OF the SOCIAL MEDIAS IN the INSTITUTIONS Matheus Siqueira de Castro Belo Horizonte, 27 of October of 2010. SUMMARY the Internet is an environment of strong growth, with still unexplored markets. Some companies have used of these data to develop strategies to enter in this field. The most used they are the social medias, but, she will be that the organizations really interact with the form customers that add values. The market moved sufficiently throughout years.
The behavior of the consumers is different. They have claims, and them they will demonstrate insatisfaes. The organization that not to know to manage these problems can provoke the dissatisfaction on the part of the consumers. The companies need ideas and attitudes to minimize the negative consequences. Words keys: Social medias; Behavior; Relationship; Internet; Values.
1 INTRODUCTION the present work has the objective to present, the attitude of the consumers in relation to the use of the social medias in the institutions. The research was of exploratrio character and deals with subjects gifts in organizations. The Internet is a market with sufficient growth potential. Mainly in Brazil, where already this evolution is sufficiently clear; I praise to the winds that Brazil is optimum country to invest in Internet. The number of the base of subscribers of broad band grows incredible 10% to the year? one of the crescimentos greaters of the world -, and we are having gradual a good penetration in the classrooms less favored .