It is a fact, that when having a business, the Internet, helps abriendo to us markets us solely in the world-wide network. That is to say, whatever our business, if it counts on a page Web, it will not help with moved away clients of the Internet, but with those to which it interests east scope to them. The previous thing, is not only vain words, is something very important, that by simple that it seems, it forgets much people to him, same that worries more about the markets " tangibles" (printed publicity, promotional articles, etc.) that by the great market in Internet. Definitively, when a user sails by the world-wide network, it does not enter each one of the pages to look for something, apart from which this serious impossible one for obvious reasons, most logical is to enter a finder and to try to locate the precise information. Due to this unique reason, we can deduce that the method practitioner to obtain visits in our Web more, is definitively to be well positioned in the finders of Internet but, How? First, we must attract a the users who interest to us, that is to say, we must realise a detailed investigation of " words clave" that they define better the services than offers our Web. For it, we must without a doubt, to know our competition and knowledge like arriving at her. We must investigate to the companies that offer the same services that we, to learn of its weaknesses and to apply them to our favor, to observe the words by means of which we could arrive at them within a finder of Internet, among others things. On the basis of this we must construct an index of words that describe our services perfectly, but in addition that is combined with the form in which it looks for them to people.