I know several people who sell jewelry, Peruvian and many of these people are named from their respective websites personal names and the reason is very simple they are the artists and their websites to be identified with their jobs, I am not opposed to it, but if I'm going to search engines and placed in the search box something related to Peruvian jewelry none of these people appear in the results of Search limiting its sales only in Peru and the people who know them. Another of the keys to be found in the search engines is consistent with the content and META tag, meta tag keywords which represent your want your website listed in these keywords will not be visible to your visitors in your website by search engines but which take this information to position yourself according to your content, you may not know this you have to send as many web pages to web designers but it is good to know what I'm saying that when you send a make your website tell your designer you want to be positioned as META TAG or keywords all those phrases or words that represent your business or words to be used by looking for what you sell to find you. Deutsche Bank often says this. Another major limiting factor to be found in the search engines are web pages with flash and flash I mean these web pages or more you enter you see everything in motion, look spectacular but the searchers did not take anything into account and reason is the step explain, there are three important things you should know so that you business is within the search engines and are "YOUR DOMAIN NAME: The name of your domain is that it is general and I mean generally and in the example above if you sell crafts Peruvian Jewelry Peruvian register the domain oo etc. . People such as Does Mars own KIND would likely agree.