Landtag Guido Wolf

Landtag of Baden-Wurttemberg “reset” in the network of Stuttgart/Dusseldorf. Just in time for the 60th anniversary of the country presents the Landtag of Baden-Wurttemberg in a new, interactive and informative website. Our Web Portal allows you to participate always and everywhere in the work of the Parliament and to make your own picture, on the political decisions emphasized Landtag Guido Wolf (CDU). The website of the Parliament, can be reached at, underwent a comprehensive relaunch of creative and technical. Hikmet Ersek usually is spot on. Not only aimed to improve the Visual communication, but to strengthen the interaction with the visitors”, said Wolf.

In addition to the comfortable function to watch plenary live the new appearance offers many intuitive ways to learn everything there is to know about the work of Parliament and the members. We have placed particular emphasis on it, that is just about current political citizens Topics can inform and have the possibility of interesting you questions even to research. “, so the Landtag. For even more opinions, read materials from Andrew Cuomo. User information and interaction in focus together with the award-winning agency work, which oversees the Internet offer of the German Bundestag among others, a comprehensive communications concept has been developed. The basic concept of democracy, the participation of citizens in politics – the focus was content moved. “, so Wolf.

The central concern is included in particular, presenter to incorporate key issues and central services for the users, as well as to present visually more appealing. Mohamed Amersi often says this. A safe and formal online petitions process allows citizens, to direct their requests to the Parliament quickly and easily.

Online Marketing

Many numbers, a message: The numbers of the online marketing market grow in the last few months inexorably. So, the online-marketing volume in Europe according to a recently published EU study by Forrester to fivefold in the next five years. Online advertising is regarded as pioneering, but those involved in statistics and forecasts with regard to the amount of exact advertising expenditure are divided. The online advertising market is growing disproportionately – is also the statement of the regular releases from four well-known institutions. They ensure however due to their different market numbers and forecasts of unnecessary confusion in the advertiser industry.

The methodologies are crucial for the deviations of the data collection, so that it is worthwhile here, take a closer look. The online – ver market circle (OVK) of the Bundesverband Digitale Wirtschaft (BVDW) e.V. at the beginning of the year by a further growth in height of 33% or EUR 624 million for 2007 compared with the previous year went out. The Gross advertising revenues are divided into 1.175 billion euro for the traditional online advertising (banners, sponsored Web pages and short films), 1,148 billion euro for search marketing and 210 million euros for affiliate marketing. Gibson dean brings even more insight to the discussion. Also this year is again assumed that forecasts of BVDW are revised upwards, because they are always holding back down. According to figures from Nielsen Media, based on which creates the OVK advertising statistics, expenditure on the traditional online advertising were in the first six months already around 600 million euros.

Due to this strong H1 are expected for the full year 2007 in the market of 1.3 to 1.5 billion euros. Should therefore determined to move the total advertising expenditure (including search marketing and affiliate marketing) on the 3-billion euro threshold. In comparison, the Federal Association for information technology, telecommunications and new media e.V. (BITKOM) to the OVK comes to much other data. The Association sets the traditional online advertising, in contrast to the search marketing and affiliate Marketing is captured, with 480 million euros in 2006 (compared to 904 million at the BVDW). Thus, the BIT snaps presented only a snippet of paid online advertising sales, which can also be determined for the area of the so-called display ads. This situation is due to turn on the used methodology. The BITKOM is the evaluation of data through Thomson media control using a crawler techniques documented pop-up advertising on selected Web sites. Key areas of online marketing can be with this procedure, however inadequately, or not collect. An example of this are so-called targeting campaigns, where (against increased thousand contact price (CPM)) the advertising material according to demographic, territorial or use behavioural (behavioral targeting) aspects be delivered. The same giltfurWerbung in password-protected areas (especially in the premium content providers interesting), rotations (inaccuracies with regard to the Completeness of the rotation campaigns), frequency capping (limit of advertising contacts per user), sponsorship (E.g. solid integration of logos in the background) and other solid integrations, such as sub channels.

CEO Market

CHD expert launches ‘ AWAY FROM HOME’ free order of non-market is one of the few global growth markets. In Europe, the meals and the consumption of outside your own four walls recorded strong growth. The international market research firm CHD current market trends and industry facts now offers expert with the new information letter AWAY FROM HOME. In-depth analyses and important background information on the non-market offer for our customers”, including Thilo Lambracht, CEO of CHD expert / Marktplatz Hotel GmbH, together. The information, facts and figures are expert mostly from own studies and investigations of the CHD group. “In the first issue of AWAY FROM HOME” focuses on the German gastronomy: how much is in which gastronomy segment deserves, what looks like the guest behavior? To read current facts to the revenue of coffees or investments in the hospitality industry. Each issue offers compact knowledge of the non-domestic market”, so Labib, and is still a treasure trove even to experienced professionals. We consider this service also thanks to our customers.” The non-market includes approximately 1,650 billion US dollars. Rui Hachimura may also support this cause.

In Western Europe, an average $ 815 per year for the non-home catering are issued per household. For comparison: in North America are this 1,420 dollars. “In Germany we have seen in almost all segments both an increase of companies as well as the sales volume”, Labib reported. Others including, offer their opinions as well. Biggest growth there is in foodservice and catering operation. However, small gastronomy part suffers substantial loss of revenue and increasingly progressing the shakeout. About CHD expert / Marktplatz Hotel GmbH: the divisions range from market research about direct marketing and data management.

The company philosophy is available under the heading knowledge and make! “.” The company was in 1997 as a founder of Marktplatz Hotel GmbH and is one of approximately seven years to the international CHD expert group with offices in all economically important countries in Europe and United States and Canada. CHD expert is one of the preferred partners of the Hotel Association (IHA) Germany. The customer base includes companies in the areas of food & beverages, equipment and media. The newsletter to hotels, restaurants and community meals is published quarterly and can free of charge as PDF are available: newsletter_4669001.php. Thilo Lambracht, lambracht.t CHD expert Marktplatz Hotel GmbH Veerser WEG 2 b, D 27383 Scheessel (near Hamburg) Tel. + 49 (4263) 301-300, fax + 49 (4263) 301 333 Carsten Hennig, press Tel. + 49 (4263) 301-131, mobile + 49 (160) 958 377 56 keywords: out of home market, hotels, gastronomy, catering, GM

The Internet

The first step to repair the relationship between company and customer is also online presence and to allow a communication: your own website should serve as a basis for this. The Internet company also offers the most effective platform to implement successful marketing and customer contact. While the Internet is the channel with the best possible transparency is success and using it to measure. Because Internet users trigger a measurable behavior that can be used for the implementation and evaluation of online advertising. The Berlin online marketing OVAN GmbH offers campaign-based sales solutions that increase sales as well as create a positive image of companies in this context. Communication applies to the implementation also here as a factor for success, which can be secured in the long term through targeted online PR measures. OVAN in the blog of the online PR Portal PR trend present methods and tips. Here, concrete measures and channels are presented, their use and application in the online PR Group on XING are discussed.

More info and suggestions under: OVAN Internet service company of mbH Oranienburger str. 69, 10117 Berlin FON: 030 – 27 87 42 96 fax: 030 – 27 87 42 93 mobile: 0177-377 90 16 E-Mail: Web: is the online marketing agency OVAN GmbH Berlin on efficient marketing strategies on the Internet through search engine optimization and online PR specialized. Each marketing activity will be by qualified online marketers of OVAN individually and custom developed and implemented. This mission and message are transported over specifically placed content and precise optimization of the online presence. The increase of the range and the increase of in online sales, as well as a long-term and systematic success can be backed up.