a The model by which it must make the effort is a turnkey franchise, much like McDonalds. Its creator, Ray Kroc, established a standard that provides the business customer., Repetitive experience always consistent. This is achieved through proven systems, to documents and detailed. The franchiser controls the layout of the restaurant, sold uniformly food and equipment, and supplies the scripts for sale for people who serves the customer and detailed procedures for preparing food. a Under this concept of business development, the owner will begin with a idea of how the business should see when finished. You can start by placing its name in all tables of a functional organization of the company to be created.
In this way begins to document the organization with a list of responsibilities of the Director General and under his leadership the Marketing and Sales Managers, Operations, Finance and Administration, and if applicable, Human Resources. Gradually, the business owner tests and measures in documentary form, procedures for each position and reemploys each function is another well-selected and trained until the owner of the business or is no longer required his presence in this for nothing. a This is work for the business, not IN the business. We can support you in working for and not just IN your business. The key to developing the operating procedures and measurement systems, is the phrase Here is how we do it here. a Finally, the business becomes like a game, a learning place where each person finds personal satisfaction in agreement to play its part best of their abilities. a Every morning the business owner must ask a I go to a business or I go to my gig. And if I go to my job, I’m going to do about a SME Business owners should be grateful to Michael Gerber for his profound observations and challenges us in this DEA model effective institutional change.