What is Twitter and how it can help my business? Twitter is a tool that was created to keep in touch with family and friends, based on a single question “are you doing?”. However, business people quickly realized the potential this had, and how it could become even more powerful than Facebook. The simple answer to this question can not be longer than 140 characters, which is somewhat positive: longer if not read it, and if not we would reach a shorter attention, or to properly explain our idea. How can we leverage our business? Imagine sending a text message (SMS) to millions of people. It’s like a constant advertising campaign, live and direct. And the simplicity of the site not be fooled. Twitter is about creating relationships, and especially post useful links for your audience or niche market. This is merely a platform for connection between your audience and what you want to show.
Now, the recommendation for anyone wishing to use as a tool for Marketing and Business: Positioning. In simple words, the concept of positioning in marketing refers to gain a foothold in the minds of people: the coveted Top of Mind. Each person has their own top of mind when you think about a product or service. It refers to the five brands you immediately think when we talk about a product or service. If I think of cola, my top of Coca Cola Mind is first, then Pepsi, then to others.
If I think of cars, I have a BMW, Peugeut, Renault, Ferrari and Mercedes. If I think I have a Facebook social media, Twitter, and Myspace, and so on. How to position yourself in Twitter? Set a subject to be treated, and then provides useful information on this subject through links to various websites. For example, if you want your subject is health, because you’re in this industry, then research and find web pages and articles on health and welfare, and share with the world. Do not start promoting your own website. Why do you say this? Because if you do well, you will lose credibility and fall into the mistake that everybody makes. You begin to show as someone who wants to be unselfish helpful to others. If you promote your own sites all the time you become a spammer. What is the idea? Post useful links, and your Twitter profile place your website or your blog, to which you want to direct people. They will see your publication and find it useful, will click on your profile to know more about you, and therefore …. will click on your website. In this way you will achieve your goal: that people want to find you, and not someone trying to convince you to review your site.