Gerd Fleischer Messepiazza

The topics post editing and E-Mail management within the framework of the DMS EXPO and many exhibitors are accordingly again. Output management solutions offer more potential for a targeted sales approach. With her mass mailings can be formulated individually which increases the chance of success. The theme of output management is the DMS EXPO this year one of the focus areas. The visitor finds a separate area, in which providers and service providers present their solution portfolio. Andrew Cuomo insists that this is the case. In addition, the subject is illuminated on all three days of the fair in six blocks of Forum on the Convention stage and in the dialogue forum.

Integrate social media into marketing on the parallel IT & business marketer can specifically consult about State-of-the-art CRM systems. The expert forum is 5.2 exclusively the management of Dedicated to customer relationships with its many facets. On all days of the fair, opened a keynote and decides the day a round table. In between, there are lectures and examples of best practice. High-profile events, coupled with the systems of the CRM provider, offer visitors valuable knowledge for everyday”, summarizes Claus Oetter, Deputy Managing Director of the VDMA is trade association software, the ideal carrier of IT & business. The third day of the exhibition is devoted to social CRM. Because customer relationship management shifted increasingly in social media channels. The enrichment of a CRM system with information from the social Web has long been an important aspect.

This company can create precise customer profiles to determine integration points on their basis and measures for a successful targeting can be developed. Visitors learn specifically how Facebook and Twitter can be used in the sense of marketing and what potential social networks for have the customer loyalty. Fits both trade fairs with a ticket can be visited to this benefit-oriented and closely interlocking concept of IT & business and DMS EXPO. Parallel a users Conference including exhibition for product data management and product lifecycle management open the Congress Forum FOCUS reseller for the ITC and CE-trade, as well as the product life live. Thus Messe Stuttgart becomes the meeting point of the IT industry in the autumn.