Butzbach, 11 October 2007.-the ForEver MediWizard, the TV planning and optimization system in many agencies and ver market er circles, and the data of Nielsen Media Research advertising statistics in the future a perfect symbiosis enter: the Nielsen Media Research data provide comprehensive information about the distribution of the individual companies, products, motives, etc. on the respective TV channels and advertising blocks. These data are combined in the MediWizard with the AGF-(expost) evidence, so that within the MediWizards comprehensive product and placement analysis, market and competitive analysis, etc. are possible. The MediWizard’s own efficiency considerations complete the new possibilities. In addition to the pure ex post evaluation, the results also for the planning and optimization can be used.
ForEver software, founded in established best by Peter Wigginghaus in 2000, in the area of software development due to the extensive experience of its employees in the market. The development of software systems is focus of work especially in TV planning, forecasting, and optimization. In addition to all related consulting, training and support services offer ForEver software deployment of software applications..