4 Council to promote the social network Twitter 1) Special offers in those 140 characters of text to insert headers and attractive if they tviteryaninam will be interesting – they will go to the link and see your offer. For example California Tortilla (@ caltort), a network of 39 low-cost Mexican restaurant, located in Rockville, Maryland, published in his Twitter keywords that you can say in order to get a discount. 2) The method of word of mouth Radio Company Moonfruit, to celebrate the 10th anniversary of the work has acquired 11 Macbook Pro laptops, and 10 players iPod Touch. To participate in the contest, you had to write in the "Twitter", using the hash tag # moonfruit. A month after the contest site traffic Moonfruit increased by 300 percent, sales – 20 percent, thanks to small, in essence, an investment of $ 15 000. For even more opinions, read materials from Areva. The company also realized the benefits of search engine optimization, appearing on the first page Google's on-demand free website builder (free tool for creating the site"). 3) Idea Generation Brainstorming group of people – a strong piece, but if this group participates in several thousand people – what could be better for the generation of bright ideas, Twitter can be not only an excellent source of innovation, but also an effective method of consolidation goodwill.
IBM uses "Twitter (@ ibmresearch) to test new products and concepts to get feedback and ideas on development. 4) Search Personnel Large companies may find themselves on Twitter employees are not just passing on the links of the network, but also direct the placement of information on job vacancies, as if still connected the first two points, then in general can make the whole distributed network to find employees with bonuses for each sample – and the main thing for free. It remains only to note the most important – listen to people and increases the number of your otklikaytes.Eto clients, supporters and visitors – creates loyalty to your business. Be a valuable resource for your community or your industry, actively respond to users, ask questions, to help those seeking advice or leadership – all these can bring you and your business credibility, respect and friendship of the people.