Marketing concepts and communication advice – suggestions and tips for a marketing concept (aspect of the experience). Marketing concepts are especially useful if you plan a new market project. Some examples: business start-up: only if you systematically work through all relevant success factors, your goals and your weaknesses also become aware of you. Entering new markets: suppose you want to extend your export countries E.g. to BENELUX. A marketing concept gives you the answers, whether this country for your products/services/service is at all attractive, with which assortment you can best satisfy E.g.
the demand and whether your company from a spatial distance in the location is ideal to serve the market. Cooperation with market partners: the closer to regulate your cooperation in the common global marketing concept and document your two-sided goals and strategies, the chances of long-term success are greater. Of course you can your plans with a single strategy reach. A marketing mix that takes into account the key factors of competition, supply range, distribution, communication – and pricing strategy – is recommended for the optimal implementation of all possibility. Competition strategy the enemy image of the competition is totally outdated. Success lies not in the hard confrontation, but in the tactically clever usage of your own forces, no matter, whether you see your correct strategy in achieving market leadership or whether you consider yourself rather than challengers, niche editors, or follower.
Also known as benchmarking includes conscious learning of the competitors (benchmarks). This 5-findings aspects: attack: you act purposefully, take the reins in hand. Examples of profiling: better control of markets, innovative products, targeted promotions. Response: Trade you, if your range is in danger. But without hassle! Channel your reactions by team formation and counter by demanding alternatives. Tactics: Sometimes you can cons also not compensate with rapid response. Then Bertha: scope use, gain time and speak openly about any problems.