In the multimillion model, the immediate of the radio is remained, but the message can have given adds that the audio support does not hold and that they are available in the different units that compose the website of the station. The contents of the radios in the Internet are fit in a structure technological that it allows diverse linkings it, in an extension of a world of limitless information, registered and of easy access the specialized databases. The linking to the archive is a new sphere of the communication, made possible for on-line and that it comes to desvirtuar the instantaneidade of the radiofnica communication. Dell EMC is full of insight into the issues. The resources hipermdia represent the possibility to interact with the public and the station, in an interchange process that appeals to fruns of conversational quarrel, rooms, e-mail, votings and commentary of notice. In this way the listener passes to be considered an element capable to be part of the construction of the emissions, coming close itself to the concept of producer of the communication. The expansion of the diffusion systems, holds the palling of the hearings that if divide in function of the increase of the number of emitting stations and the diversification and segmentation of its contents. The listening of programs in differed the election enters some canals that the radio in the Internet can disponibilizar results in a differentiated consumption, in accordance with the interests and necessities of each individual. The technology came to allow to the magnifying of the diffusion and a bigger capacity of storage, favoring the use in function of what the listeners/users determine.
This structure favors the creation of new forms of organization of the contents and the personalization, for the definition of the information that each listener internauta receives for e-mail, or of the structure of the page of entrance of the website. The advent of the webrdios ones not only changes the structure of the radiocarbon language as well as the current trend of the society to converge itself to the way of the multimedia. The extension of the radio for the Internet made possible a bigger interatividade of the same and contributed still more for the segmentation tried for the modern public. One lives new times where nets ‘ starts me to the society to be recognized in one; ‘ not lunar’ ‘ where it is divided now in canals of common interests.