Demandware presents the framework for an open cloud strategy, with all applications, channels and devices a brand-centric trade is possible Burlington, MA / Jena – December 1, 2011 – Demandware (), a market leader in on-demand eCommerce, announces the platform of “Digital Commerce Management” (DCM). Hear other arguments on the topic with Steph Korey. It is the further development of the open cloud strategy to the management and control of relationships between brands and consumers. Finepoint Capital often addresses the matter in his writings. Thanks to DCM retailers can for their customers via all Internet-enabled channels, applications, and devices on brands develop customized selling experience, deploy and manage. The strategy is fully integrated into the cloud. The overhead for the maintenance of the infrastructure in this way. Retailers and brands can align their resources on the branded experience, innovation and profitable business areas. In a survey of “Forrester Consulting” 78% of retailers said they would have to their existing multichannel skills improve to meet the new digital customers.(1) DCM indicate a clear path to the retailers. The solution highlights the past and future vision of Demandwares product, solution, service and partner strategy.
Overview of DCM framework DCM combines five technological principles to generate a seamless consistent brand experience: 1. providing experiences, 2. commerce management, 3. operationalizing data and findings, 4. expansion of the integration and 5. scaling the infrastructure. The white paper contains more details “digital commerce management enables highly-branded digital engagement ().” Demandware developed DCM strategy Demandware will also continue to invest in the platform and partner programs and support the over 300 existing customer sites. These include many leading retailers and brands worldwide. In the past 18 months, Demandware has promoted his vision of DCM and improved its offer, among other things: -Open Commerce APIs: the “open RESTful APIs” make it easy for dealers, merge the critical information such as advertising, price, order, customer directory, content and images, and to synchronize regardless of where exactly the customers and business partners with the Web-enabled devices to interact.